Pricing for DJ entertainment can be a challenging task for anyone looking to break into this growing market.  The process of setting the right price for this type of service should be no different than any other product or service.  Some of the information below may be common knowledge but here’s a list of factors to consider when determining your price: Your Costs: It’s important to know exactly what it will cost you to provide this service to your customer.  The total cost should especially include the total cost of labor that was required to perform at each event.  If you’re not sure what to use as an hourly figure then refer to what you make when you work during the day at another job.  Otherwise, ask yourself what you wish to make from providing this service.  That hourly amount should be factored into the price.  We will get into more detail at a later time.  In the meantime, learn what you can about the topic of Cost of Goods Sold.  Your Pricing Strategy: This will help you determine how high over your costs you want to price your products.  If your product is one of quality, you have the ability to portray an image of a value or an upscale service.  Value usually appeals to people that want the best for what they spend.  Upscale usually appeals to higher income customers that want the best and are able to pay whatever it takes.  So depending on who is interested in your services, value shoppers or upscale shoppers, helps you determine how high to set the price.   Your competitors’ prices: Not only do you need to know what competitors are pricing, but what their advantages are over their competitors.  Setting yourself apart from the competition is the key to your success.  If you perform routines or mixes at patties like no one has ever seen or heard before, then you have easily identified your strengths over the competition.  Setting yourself apart in this fashion will help you set a higher price to meet a higher demand.